Over the past few years, my career has evolved towards UX Design, a transition underscored by my pivotal role at Storyboard That. Recognizing the absence of designers dedicated to the UI/UX design of the website among the highly talented developer team, I took charge of the project. Proposing a myriad of innovative designs and concepts to enhance both aesthetics and functionality, I spearheaded a comprehensive modernization effort. Conducting A/B testing, the proposed designs, predominantly crafted using Photoshop (though I have recently incorporated Figma into my skillset), proved instrumental in significantly elevating engagement metrics and driving increased subscriptions. One notable project within this trajectory was the creation of a iPhone App concept for Teresa Hnat Studio. This envisioned app serves as a client companion, offering a centralized hub for information related to upcoming photo/video shoots, showcasing my adaptability and commitment to cutting-edge design solutions.