Presented here are some of the expansive ad campaigns I conceptualized for Ethan Allen. In the first campaign, I sought to showcase EA’s iconic furniture pieces in outdoor settings, transcending traditional indoor displays and transforming them into captivating attractions. This innovative concept garnered enthusiastic internal support, leading to its approval as the foundation for the Brussels and Montreal ad campaigns.

In the second campaign, my goal was to challenge the perception of Ethan Allen as exclusively for an older demographic. I envisioned and illustrated a concept emphasizing that customers of all ages and backgrounds embraced the brand. The resulting photoshoot, based on my original concept illustrations, became the focal point of a widespread marketing initiative. This inclusive imagery featured prominently in two prominent New York Times ads, catalogs, and various other significant advertising platforms, effectively dismantling stereotypes and broadening the brand’s appeal.