Embarking on the establishment of a groundbreaking flagship store in Belgium, Ethan Allen required not only captivating print materials but also the creation of a launch website. The brochures, crafted exclusively for an invite-only opening party, were strategically designed to resonate with a diverse audience comprising industry insiders, press, and entrepreneurs. Simultaneously, a unique website was developed, accessible solely during the initial months of the store’s opening, after which it seamlessly transitioned to the regular EA site. Imbuing both the brochures and website with a sophisticated black theme, the design proved to be an overwhelming success, making them enduringly acclaimed as some of the most aesthetically pleasing pieces ever produced by Ethan Allen.