Managing one of Ethan Allen’s most substantial projects, I served as the Art Director for the development of a complex program aimed at selling furniture packages to overseas U.S. officials and personnel. Entrusted with creating the visual identity and design of all print materials, my mission was to ensure clarity and ease of understanding. The primary objective was to facilitate a seamless process for ordering, with no room for confusion. Designing a comprehensive array of materials, including binders, multiple catalogs, price sheets, use and care information, and more, I meticulously crafted each element to be clear and concise. The successful execution of this initiative played a pivotal role in securing a lucrative contract for Ethan Allen, resulting in a substantial revenue boost, amounting to millions of dollars. Presented here is a glimpse of the diverse catalogs and brochures that I developed as part of this impactful project.